Benefiting from PPC Campaigns

Bidding on branded pay-per-click keywords costs less, provides more control on messaging and links, and pushes down the competition, according to this post in MarketingSherpa.

Data from the MarketingSherpa 2009 Search Marketing Benchmark Guide provides guidelines on keyword costs. The post also provides suggestions on handling such situations as bidding on branded keywords, outsourcing PPC campaigns, and working with distributors that sell your products. In the last instance, if the distributor has a PPC campaign, it will likely bid on the same keywords as you.

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Tags: search
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