WordStream: Review And Tips

Search Engine Land, Tuesday, February 17, 2009 1:18 PM
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Through an interview with WordStream founder Larry Kim, John Dreller provides insight into the company's new SEM tool aimed at helping to raise productivity when handling, assembling, and segmenting keyword lists. Dreller spotlights key features of the tool such as the ability to continually generate new keywords, as well as helping SEM experts sift through huge lists and quickly segment them into campaigns and ad groups.

Using the tool for a sample campaign, Dreller identifies some of the biggest search marketing "trip-ups," and makes several suggestions to keep you on the error-free track.

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