WordStream: Review And Tips

Search Engine Land, Tuesday, February 17, 2009 1:18 PM
  • Comment
  • Recommend (1)
Subscribe to Around the Net in Search Marketing


Through an interview with WordStream founder Larry Kim, John Dreller provides insight into the company's new SEM tool aimed at helping to raise productivity when handling, assembling, and segmenting keyword lists. Dreller spotlights key features of the tool such as the ability to continually generate new keywords, as well as helping SEM experts sift through huge lists and quickly segment them into campaigns and ad groups.

Using the tool for a sample campaign, Dreller identifies some of the biggest search marketing "trip-ups," and makes several suggestions to keep you on the error-free track.

Read the whole story at Search Engine Land »

Be the first to comment on "WordStream: Review And Tips"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives