Matt McGee shares some stats he picked up at the SMX West conference in Santa Clara, Calif., recently. In one session, Eli Goodman from comScore, Jon Stewart from Nielsen Online, and Bill Tancer from Hitwise examined search engine data. McGee points to Tancer's numbers as eye-opening.
This data showed that the long tail is getting longer: one- and two-word queries are on the decline, while four- and five-word queries are rising. McGee provides a chart for you to visualize the trend, and tells us what this means for searchers.