Forget about measuring hit rates on your Web site. It's the bounce rates you want to monitor, according to Avinash Kaushik, who steps you through the process on how to get that information from Google Analytics. While hit rates show you how many visitors came to your site, bounce rates measures "how many of those people were unimpressed and left your site without taking any action," not even a click, he writes.
Kaushik demonstrates how to determine which search engines and Web sites are sending you visitors with high bounce rates. Then you can figure out if you need to change your search campaign or your site content to ensure visitors find what they seek, which in turn lowers bounce rates and keeps visitors not only coming back for more, but staying longer.