Setting SEO Expectations

Search Engine Land, Thursday, February 19, 2009 3:18 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


Setting realistic goals and monitoring the correct metrics to pull together a successful SEO campaign might become more difficult than expected if you don't set and manage clients' expectations, explains Julie Shumaker, who offers the "magic formula for success."

If the phrase "What do you mean, we aren't on page one of Google?" rings all too familiar, you might want to heed Shumaker's recommendations. "A myriad of elements affect position with the search engines, and moving toward those top listings takes time and effort," she writes. "You understand this, but do your stakeholders? Although SEO is an effective long-term investment, its results are not instantaneous like those of PPC."

Read the whole story at Search Engine Land »

Be the first to comment on "Setting SEO Expectations"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives