Emotional PPC, Organic Ads

Aside from working paid and organic search words into your ad copy, make sure to convey the benefits of your products and services. With each query, searchers look to solve a need. Finding a way to express those benefits by emphasizing emotional needs can work best, according to Kevin Lee.

Lee explains it's not always a good idea to lean toward pricing as an incentive to gain clicks, though it may seem like an obvious choice, especially for retailers. He details a list of other possible benefits such as free trials and shipping, you might want to consider emphasizing.

Read the whole story at ClickZ »
Tags: search
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