Symbols In PPC Ads

When it comes to pay-per-click advertising campaigns, keywords are an important tool, but symbols can also draw the eye to the ad. A few months ago, PPC Hero ran a blog post explaining how to put registered or trademarked company names in PPC ads to help increase click-through rates and set you apart from competitors in the SERPs.

The PPC Hero post got David Szetela thinking: Could other symbols in ads get advertisers noticed? Szetela tells us about a few experiments such as inserting bullet points, and greater and lesser signs. Google's policy does prohibit advertisers from including symbols in ad text, but these seem to work, he said.

Read the whole story at Search Engine Watch »
Tags: search
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