Symbols In PPC Ads
Search Engine Watch, Friday, February 20, 2009 1 PM
When it comes to pay-per-click advertising campaigns, keywords are an important tool, but symbols can also draw the eye to the ad. A few months ago, PPC Hero ran a blog post explaining how to put registered or trademarked company names in PPC ads to help increase click-through rates and set you apart from competitors in the SERPs.
The PPC Hero post got David Szetela thinking: Could other symbols in ads get advertisers noticed? Szetela tells us about a few experiments such as inserting bullet points, and greater and lesser signs. Google's policy does prohibit advertisers from including symbols in ad text, but these seem to work, he said.
Recent Around the Net in Search Marketing Articles
-
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ...
Be the first to comment on "Symbols In PPC Ads"
Leave a Comment