Providing food for thought, R. Falconer raises a hypothetical question: Would, or could, Twitter monetize the site through search? "Search alone won't bring in the money needed to prevent the fail whale from falling but having a popular search engine definitely opens the door to selling targeted advertising and makes the company infinitely more valuable in the eyes of the big players on the Web," Falconer writes.
If you haven't figured out why Twitter has become so popular, Falconer touches on the average person's addition to feeding and receiving real-time information in 140 character or less bites on up-to-the minute topics. And while that model has grown the business into a social powerhouse, the big question remains whether real-time search is a threat to the ad biz at Google, Yahoo and MSN.
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