David Needle tells us that Google isn't the only fish in the analytic sea and it might benefit marketers to check out free services from a player less well known for analytics: Yahoo. While he provides a list of features offered by Yahoo but not Google, Needle also notes a series of "drawbacks" for Yahoo analytics mentioned in a 470-page report released this week by CMS Watch.
CMS Watch evaluated 20 Web analytics platforms, including Coremetrics, Omniture, Visible Measures, and WebTrends, against 12 potential use cases. Quoting CMS Watch founder Tony Byrne, Needle writes that "smaller firms are attracted to the free services from Google and Yahoo, but they're not for everyone."
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