When Should You Use A Pay-Per-Click Strategy?

Search Engine Journal, Wednesday, February 25, 2009 3:30 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Tags

Marketers who need an immediate uptick in traffic, have products or services people are looking for online, and have a clear conversion goal may want to look into a pay-per-click strategy. While these are some reasons Brian Carter gives for launching a PPC campaign, he also provides just as many to explain why and when it may not work for you.

Carter also make a few suggestions for alternate media marketers might want to consider prioritizing higher in the list. For instance: "Your niche's competition and CPC is prohibitively high -- in this case, SEO can be very expensive as well, so I'd think Social Media first."
Read the whole story at Search Engine Journal »

Be the first to comment on "When Should You Use A Pay-Per-Click Strategy?"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives