Marketers who need an immediate uptick in traffic, have products or services people are looking for online, and have a clear conversion goal may want to look into a pay-per-click strategy. While these are some reasons Brian Carter gives for launching a PPC campaign, he also provides just as many to explain why and when it may not work for you.
Carter also make a few suggestions for alternate media marketers might want to consider prioritizing higher in the list. For instance: "Your niche's competition and CPC is prohibitively high -- in this case, SEO can be very expensive as well, so I'd think Social Media first."
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