- ClickZ, Thursday, February 26, 2009 2 PM
Mentions or citations on a Web page can help draw attention to your business. "It has become obvious to those who specialize in local search that these citations are a powerful factor in the algorithm of Google Maps and in the 10 pack of local listings that often appear above the universal results in Google search," writes Mary Bowling.
Bowling tells marketers what makes a great citation, as well as how to increase them and provide cites to others. Think of building citations as like building links. "The age, trust, and authority of the page and the Web site" containing the information promotes credibility and increases the influence your business has on search engine indexes.
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