Optimizing Local SMB Listings

Create city or neighborhood-specific content on your Web site, register a P.O. Box in the local area you serve, and claim your profile on local portals or data providers. These are among the takeaways David Mihm provides from Greg Sterling's panel and others at SMX West.

Mihm sums up topics that range from local search to buzz on blogs, all geared toward medium and small businesses. For instance, Mihm points to Will Scott's "Barnacle SEO" strategy. It suggests "linking to your various local profiles from your own content, as well as building links to these profiles through external content."

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Tags: search
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