Seth's Two-Sided Coin: Is Marketing Evil?

Contemplating whether you made the correct career choice to become a marketer? Seth Godin gives you something to think about. Yes, the blog begins by musing whether marketing works, but transitions into a debate on whether "marketing is evil."

"Are marketers evil? Based on a long career in the business, I'd have to answer 'some of them,'" Godin notes. He continues,"I've got a lot of nerve telling you that what you do might be immoral. It's immoral to rob someone's house and burn it to the ground, but is it immoral to market them into foreclosure?" Yes, according to Godin.

Read the whole story at Seth Godin's Blog »
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