Seth's Two-Sided Coin: Is Marketing Evil?
"Are marketers evil? Based on a long career in the business, I'd have to answer 'some of them,'" Godin notes. He continues,"I've got a lot of nerve telling you that what you do might be immoral. It's immoral to rob someone's house and burn it to the ground, but is it immoral to market them into foreclosure?" Yes, according to Godin.