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Architectures Make Sites Naturally Crawlable

A sitemap provides search engines with the URLs, but SEO experts and Webmasters also need to provide a crawlable navigation scheme to leverage the power of internal anchor text on Web sites. Michael Gray tells us without that anchor text it becomes more difficult for search engines to understand what's on the page.

The new canonical tag has the ability to identify identical pages, but Gray believes site owners need to start thinking more about structure. Make it "naturally crawlable," he writes. He reminds us that "tools like sitemaps and canonical tags should supplement, but never replace or displace standard crawling as the way your Web site interacts with search engines."

Read the whole story at Search Engine Land »

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