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How AdWords Determines Quality Scores

  • PPC Hero, Friday, March 6, 2009 4:31 PM
If you have ever wondered how AdWords determines a keyword's quality score, Joe (whose profile admits he's been looking for an outlet to tell his life story) believes he has the answer. The epiphany came after creating a new campaign and ad groups within a Google AdWords account. The keywords he had just created "a few seconds ago" had AdWords Quality Scores.

Joe provides a quick review of how a keyword's Quality Score is established, to aid in better keyword targeting and performance, he writes.

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