• Best Rank, Tuesday, March 10, 2009 2:30 PM

Google Base gives marketers another tool. Ryan Frank calls the product "Google's mash up of eBay, Craigslist, and Shopzilla." Unlike Google's online shopping search engine Product Search, Google Base is a free Google service that lets you publish information for inclusion in search results, even if you don't have a Web site.

Google Base creates and hosts unique URLs for, say, a particular product. Frank serves up information on listing products and tells us the difference between using custom listings and data feeds. He suggests using standard data feed attributes such as title, description, and price for all your items to improve product ranking in search results. If you have information for your items that doesn't fit into one of Google's defined attributes, simply create your own in custom attributes.

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