Marketers may have experience with the AdWords auction model, but Austin Rachlin reminds us of the basics for the newbies or those who need a refresher. Unlike the "prize being sold for the highest
bid" model, AdWords works a little differently: the winner pays the minimum, amount necessary to maintain a position on the page -- only enough for each click to beat the next highest bid.
The post also explains ad ranks, and more.
Read the whole story at Google Blog »
