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Hidden SEO Treasures In The Semantic Web

What does "semantic Web" mean -- and how it will affect marketers' SEO efforts? Aaron Strout and John Cass write that two technologies -- natural-language search and content enhancement -- promise to bring companies much closer to customers, as well as deliver consumers more relevant content, but there are nuances to the technologies that marketers should know.

So, Strout and Cass try and boil down the term to a few basic concepts. They remind us that search engines don't understand what they read, but rather scour billions of documents for keywords and return results based on a set of SEO criteria. After defining the basics, the two detail ways the semantic Web has begun to help marketers through natural-language search and enhancements to content.

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