Understanding the language of potential customers is crucial to improving search traffic and your marketing message. Gyutae Park looks at six ways to optimize your Web site to most effectively
take advantage of Twitter and its search features.
Park suggests branding yourself and your Twitter profile, building relationships to gain more followers, adding to the conversation, and more. He also refers to a post from Patrick Altoft titled "If Google did Twitter Search," which explains how Twitter might improve its search algorithm to increase the relevance of its search results.