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Yahoo Unveils 3 Targeting Tools

Yahoo has added three new targeting features -- demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting -- to give marketers more control of "sponsored search" campaigns. These tools will let marketers target specific audiences on Yahoo sites for both Sponsored Search and Content Match, explains Jeff Sweat.

"If you can get an ad more frequently in front of the people you want to see it, who are disposed to respond favorably to it, it's likely to give you a better return on investment," Sweat writes.

Read the whole story at Yahoo Search Marketing Blog »

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