PPC Campaigns Brings Retailers Valentine's Day Treats
Average orders rose and cost-per-clicks declined for three retailers who ran paid search campaigns this Valentine's season. Udayan Bose, founder and CEO of NetElixir, shared the results, but not the brands' names, on Internet Retailer.
The average value of orders stemming from paid search clicks during the first 13 days of February jumped 4% for at the first retailer, compared with the prior year. Sales increased 2% for retailer No. 2, and sales jumped 38% for retailer No. 3.