A Goldmine In Display URLs In PPC Ads
SEOmozBlog, Thursday, March 19, 2009 5 PM
Don't forget the importance of display URLs in pay per click ads. Randy Pickard analyzes findings from a Centric eye-tracking study that measures the length of time people spend looking at display URLs on Google search query result pages. Thirty people participating in the research performed twelve searches using Google.com.
Read the whole story at SEOmozBlog »
Pickard discusses a variety of metrics, noting "a significant impact" on success from the display URL depending on the placement. Other metrics reveal heat maps that show "aggregated participant gaze activity during one of the twelve searches in the study." He gives us several tips aimed at achieving success, including when and where to add descriptive keywords.
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