ToysRUs Needs SEO

DomainNameWire, Monday, March 23, 2009 2 PM
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ToysRUs spent $5.1 million on the domain name Toys.com, but Google has reportedly delisted the URL in its search engine, according to Andrew Allemann. The value of Toys 'R' Us' multimillion dollar purchase has now been "relegated to type-in traffic and potentially some of the inbound links to Toys.com," he writes.

In a post earlier this month, Allemann explains ToysRUs.com ranks No. 1 for the term. Toys.com ranks No. 4. He warned Toys 'R' Us could lose Toys.com's ranking for the term "toys" by forwarding the domain to the company's Web site, ToysRUs.com. "It also appears the toy company could use some help managing its domain names," he writes. For example, it owns the typo ToyRUs.com (no "s" on the end of "toys"), but it doesn't forward to the company's Web site toysrus.com.

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