In a post earlier this month, Allemann explains ToysRUs.com ranks No. 1 for the term. Toys.com ranks No. 4. He warned Toys 'R' Us could lose Toys.com's ranking for the term "toys" by forwarding the domain to the company's Web site, ToysRUs.com. "It also appears the toy company could use some help managing its domain names," he writes. For example, it owns the typo ToyRUs.com (no "s" on the end of "toys"), but it doesn't forward to the company's Web site toysrus.com.