Auction site eBay gave merchants a $20 coupon to spend on its pay-per-click (PPC) ad network. The eBay AdCommerce program allows eBay sellers to promote listings through ads displayed in the sponsored results section of search results. Sellers must redeem coupons by March 31. They can use them for campaigns that run in April, according to Ina Steiner.
While eBay's gift might appear generous, most likely sellers won't be using it, writes Steiner. The keyword-targeting tool, which works like Google AdWords and Yahoo Search Marketing, don't do much for eBay seller, Steiner writes. She provides insight into why eBay sellers get little traffic through paid search campaigns and some tips on what they might try instead.
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