EBay's Search Network

AuctionBytes, Monday, March 23, 2009 2 PM
  • Comment
  • Recommend (1)
Subscribe to Around the Net in Search Marketing


Auction site eBay gave merchants a $20 coupon to spend on its pay-per-click (PPC) ad network. The eBay AdCommerce program allows eBay sellers to promote listings through ads displayed in the sponsored results section of search results. Sellers must redeem coupons by March 31. They can use them for campaigns that run in April, according to Ina Steiner.

While eBay's gift might appear generous, most likely sellers won't be using it, writes Steiner. The keyword-targeting tool, which works like Google AdWords and Yahoo Search Marketing, don't do much for eBay seller, Steiner writes. She provides insight into why eBay sellers get little traffic through paid search campaigns and some tips on what they might try instead.

Read the whole story at AuctionBytes »

Be the first to comment on "EBay's Search Network"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives