Microsoft's Steve Ballmer is out of touch with reality. That's according to Ray "Catfish" Comstock, who bashes Ballmer for thinking his company has brought innovations to the world of search. After all, Google first pushed Universal Search, developed Webmaster Tools to better understand how search engines index sites, and began to use quality scores to influence PPC results, he writes.
Comstock runs down a list of Google's successes and Microsoft's mistakes. He also makes several recommendations, but doesn't suggest ways to correct what he calls the years of non-innovation that has the company trailing its biggest rival in search.