One-On-One Interview:'s Michael Goldfinch

Aaron Wall interviews's CEO Michael Goldfinch to discuss the company's software projects and how he got into SEO. About halfway through the interview, Wall hones in on one specific feature not seen in similar competitive research tools: the ability to cross-compare organic rankings for one site and AdWords ads for another site.

Other topics the two discuss include ways to boost business, versions of the tools for German and Russian markets, analytics and SEO-related tools underdevelopment at, and the possibility of the company adding support for sub-domains.

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