How To Identify Wrong SEO Goals
Enge provides time- and money-saving alternatives to rankings, traffic and links. When it comes to adding links to a Web site, Enge tells us he can "contract that work out to India for $500 or so, give them 100 links per month, do no work at all (because our contractors doubled their goal), and look like a hero (for a while)." Tie SEO goals more closely to overall business goals, he writes. This could save money and reduce the likelihood of making mistakes.