Inside AdWords Guru Emel Mutlu tells us that Google has expanded the base of advertisers testing the beta of an AdWords Web interface. Tests, which began in November, have proved the new interface makes AdWords campaign management faster, clearer, and more intuitive, he notes.
Mutlu lists several features Google has been testing. And although he notes the new interface remains a work in progress, the changes have made it easier for marketers to find their most important keywords across ad groups, navigate and edit accounts quickly, and access and act on reports.
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