Managing Client Relationships

SEMGeek's "Back to the Classroom PPC" blog series begins by highligting the importance of creating a template documents for the different phases of client relationships.

The detailed plan steps through each phase: discovery, where goals are discussed; planning and strategy; setup and launch; optimization and expansion; and monthly performance reports. "Providing the client with a detailed plan of what you are doing to help their online marketing efforts is a WIN-WIN for everyone," the blog notes.

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