What Google Team Is Learning About Twitter
Tins, Rick Klau's Weblog, Monday, March 30, 2009 2:47 PM
Better interaction with passionate users, quick communication of issues and bug fixes were among the benefits Google's Blogger team had hoped to gain by launching a page on Twitter. Project Manager Rick Klau details what the team has learned so far.
Read the whole story at Tins, Rick Klau's Weblog »
For example, setting up a username makes monitoring buzz on Twitter much easier. "Setting up a persistent query for 'blogger' yielded far too many hits per minute to be worthwhile... weeding through all of them to find the few that were specifically about big-B Blogger would take all day," he writes. "Searching for '@blogger,' by contrast, is much easier and more effective."
Also: "Negative feedback and user frustration are part of the cost of admission: Not everyone is going to be thrilled with everything we do, and we needed to be comfortable with surfacing that frustration once we got active on Twitter."
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