What Google Team Is Learning About Twitter

Better interaction with passionate users, quick communication of issues and bug fixes were among the benefits Google's Blogger team had hoped to gain by launching a page on Twitter. Project Manager Rick Klau details what the team has learned so far.

For example, setting up a username makes monitoring buzz on Twitter much easier. "Setting up a persistent query for 'blogger' yielded far too many hits per minute to be worthwhile... weeding through all of them to find the few that were specifically about big-B Blogger would take all day," he writes. "Searching for '@blogger,' by contrast, is much easier and more effective."

Also: "Negative feedback and user frustration are part of the cost of admission: Not everyone is going to be thrilled with everything we do, and we needed to be comfortable with surfacing that frustration once we got active on Twitter."

Read the whole story at Tins, Rick Klau's Weblog »
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