Personalizing A Request For Links

Wiep Knol believes the perfect email template for link requests doesn't exist. While the template he shares includes a place to insert greetings, introduction, explanation of why your Web site is relevant, close and signature, he reminds us that individuals read these letters and every individual is different.

Gaining links from another site require you to make a personal connection with the individual who supports the Web site. Cutting corners should not be an option. Spend time cultivating the relationships, he writes. Rather than save time by using templates, Knol suggests other ways to request links, including outsourcing link marketing to a third-party firm.

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Tags: search
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