AdWords: Diagnose This Keyword

A new AdWords feature can give you a list of inactive keywords. Amber writes that the tools isn't available to everyone, yet, but should be in the next few weeks. The tool allows you to find all the keywords in your campaign or specific ad groups that don't display ads -- and the reasons why.

Amber believes the tool can save you from having to click on each individual keyword ad diagnostic icon to see if that keyword displays ads. The tool also offers options to drill down by domain, geographic address, language or IP address. She also adds a wish list to improve the tool -- just in case someone at Google's listening.

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Tags: search
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