Debunking More SEO Myths
Aside from debunking a handful of common SEO myths, Morris provides several "credible resources" for building SEO skills and defining campaigns. He also lists seven missions of a SEO professional. They include determining the client's ideals and goals, and defining the target market. As an SEO professional, you will need to know the terms and phrases competitors use, the keywords with the higher saturation, and the long-tail results that can return the highest investment.