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Amazon Ends PPC Program

Marketing Pilgrim, Monday, April 6, 2009 5:15 PM

Amazon has stopped paying referral frees to Amazon Affiliates that send users to Amazon sites through paid search keyword bidding from Google, Yahoo, MSN, and other search engines. Andy Beal speculates that the online retailer realized it could make more money from paid search if it cut out the middleman.

While you can no longer send traffic directly to Amazon through paid search campaigns, Beal provides some tips on how to get around the change. He also provides a letter to program participants from Amazon.

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