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AdWords Tracking Options

With a new tracking option in AdWords Rich Media and Video templates, Google has found a way to help lower bounce rates for display ads. It also provides insight into why site visitors click on some ads rather than others. Ryan Hayward defines bounce rate as the percent of users who leave your Web site after viewing one page.

These new templates let sites show several products and define multiple destination URLs within the same ad. Google Analytics lets you add tracking parameters to the end of each destination URL, telling you exactly the items users found most interesting in the ad.

Read the whole story at Google Analytics Blog »

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