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A Look At How Search Engines View Keywords

For many, the correct ways to use keywords remain a mystery. This post aims to sort through some of the misconceptions. Keywords are generally not case-sensitive, have more weight if used in title or header tags, and the singular word is often associated with its plural counterparts, according to Stoney deGeyter.

In the lengthy post deGeyter points to the differences between how keywords are used on Web pages vs. the ways search engines interpret them. He also warns against keyword stuffing, along with bolding a bunch of keywords on the page.

Read the whole story at Search Engine Guide »

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