• by Staff Writers , April 9, 2009

Most Innovative Content/Advertising Integration

A key feature in Acura's new TSX model was their GPS unit, which could deliver real time traffic updates. Acura integrated live GPS content with digital out-of-home displays at the Honda Center, creating a map of current traffic conditions updated second-by-second, so arena attendees could check the displays and take the least traffic-congested route home after the event, all while multiple platforms within the arena - such as the jumbotron, LED ribbons and plasma screens - showcased the LIVE Map feed.