DOOHA Winner: Hyperspace, Acura's TSX Live Traffic Update @ The Honda Center
Most Innovative Content/Advertising Integration
A key feature in Acura's new TSX model was their GPS unit, which could deliver real time traffic updates. Acura integrated live GPS content with digital out-of-home displays at the Honda Center, creating a map of current traffic conditions updated second-by-second, so arena attendees could check the displays and take the least traffic-congested route home after the event, all while multiple platforms within the arena - such as the jumbotron, LED ribbons and plasma screens - showcased the LIVE Map feed.
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