Commentary

DOOHA Finalist: Horizon Media, A&E Television Network's Andromeda Strain

Horizon Media, A&E Television Network's Andromeda Strain

Horizon developed a two-day tease-and-reveal campaign playing on the plot of the miniseries, which revolves around a mysterious entity from outer space. The digital component of the A&E campaign included sports arena signage in multiple markets, through the Arena Media Network, to take advantage of the large summer season sports fan crowds, a NYC subway station domination with interactive WallFX technology from Monster Media, and a national cinema campaign to demonstrate the cinematic larger-than-life feel of the television event.

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