Commentary

DOOHA Finalist: MobileBehavior and LocaModa for AT&T's "Text Jumbli"

Best integration with a mobile device

AT&T's Text Jumbli was the world's first interactive mobile game that allowed consumers to use their mobile phones as "remote controls" for digital screens with connected players across multiple platforms, including a 50-foot-tall digital billboard in New York's Times Square, 1,200 digital plasma screens in bars, cafes and restaurants nationwide, and an integrated Facebook application game.

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