• by Staff Writers , April 9, 2009

Best pairing of advertising and venue

Sony Pictures' movie poster for the movie Paul Blart: Mall Cop was brought to life on the Adspace Digital Mall Network when lead actor Kevin James acted out six different scenes, filmed specifically for the network in high definition, vertical format. The fifteen-second commercials aired in rotation in 29 malls. Not only was this creative execution directly related to the venue, it promoted interaction between the shoppers in the venue and the character from the movie.