• by Staff Writers , April 9, 2009

Best Branding Campaign

This summer the Michael J. Fox Foundation for Parkinson's Research ran a nine-week campaign for Team Fox, with custom creative, across 22 OVAB member networks; they created the first round of creative assets and then refreshed the creative halfway through the campaign. The campaign included nearly 137,000 screens in 230 markets, creating 1.3 billion opportunities to see the ad.