• D: All Things Digital , Thursday, April 9, 2009 11:45 AM

Kara Swisher hears that Yahoo is eying Demand Media for a partnership or possible sale that could fetch anywhere between $1.5-$3 billion. Costly though it may be, Swisher says a move for Demand is potentially savvy, especially since Yahoo has signaled an interest in becoming more social.

Demand, which calls itself a "leader in social media," was founded by former Intermix CEO Richard Rosenblatt. The company groups together user-generated content and sells advertising against it. Demand is one of the biggest suppliers of video to YouTube, for example. It has upwards of 70 million unique visitors per month and around $150 million in annual revenue.

According to Swisher, Rosenblatt has wanted to take the company public, but he is also interested in reviving major players like Yahoo and AOL.

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