Commentary

DOOHA Finalist: Horizon, Stride Gum's "Nonstop Mint" campaign

Best Campaign: Local

Horizon executed a campaign for Stride Gum's Nonstop Mint on Gas Station TV and on GSTV's C Store TV in Boston and Los Angeles. With the objectives of reaching the active young male in close proximity to point of buying, building brand awareness and prompting impulse purchases with clever creative, the campaign reached its target at the pump.

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