DOOHA Finalist: Verizon Retail Experience
Best Point-of-Sale Campaign
In 2008, Verizon's retail experience program was rolled out to over 3,000 stores nationwide, a venture that provides a tool for customers who want information and demonstrations on how to use products and services, and serves as an education, training and sales tool for staff. Unlike most in-store displays, Verizon's 6,000-plus screens nationwide can be updated from a central hub in real time with new features and the latest information, and can also provide content relevant to specific locations, including coverage area maps and pricing information.
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