DOOHA Finalist: Verizon Retail Experience

Best Point-of-Sale Campaign

In 2008, Verizon's retail experience program was rolled out to over 3,000 stores nationwide, a venture that provides a tool for customers who want information and demonstrations on how to use products and services, and serves as an education, training and sales tool for staff. Unlike most in-store displays, Verizon's 6,000-plus screens nationwide can be updated from a central hub in real time with new features and the latest information, and can also provide content relevant to specific locations, including coverage area maps and pricing information.

Recommend (8) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.