Commentary

DOOHA Winner: Teehan+Lax, TELUS Communications, HTC Diamond

Best Point-of-Sale Campaign

Digital signage was placed on underground subway platforms in the Toronto TTC system and pushed real time, graphically-illustrated weather conditions - via RSS -  directly to the panel to illustrate the smart functionality and full-featured graphic interface of the HTC Diamond. Secondary signage educating consumers on the phone's features was placed in malls and retail locations with a push to the point of purchase.

1 comment about "DOOHA Winner: Teehan+Lax, TELUS Communications, HTC Diamond".
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  1. David Stubbs from teehan+lax, April 28, 2009 at 2:52 p.m.

    If you want to find out more about this award winning digital signage campaign, please contact me, Dave Stubbs at "stubbs [at] teehanlax [dot] com"

    http://teehanlax.com/awards/telus_signage/

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