• by Staff Writers , April 9, 2009

Best use of interactive technology

As part of the effort to launch the A&E series The Beast, Horizon Media worked with JC Decaux to plan a campaign during the peak holiday shopping season in downtown Chicago. Utilizing four high profile agency-targeted transit shelter locations, the signage employed the first-ever audio and touchscreen effort in the city. These interactive units allowed the Chicago audience to select one of four videos that highlighted the stars and captured the intensity of the show in a captive and relevant environment.