DOOHA Finalist: Premier Retail Technology/Walmart Smart Network
Most Innovative Technology/Platform
PRN's Advanced Media Communications Platform delivers digital video via a flexible, highly scalable platform powered by IPTV - technology that allows retailers to monitor and control HD video streams to thousands of screens across the country. Response measurement and message optimization technologies enable delivery of the most relevant content to shoppers - by store, by screen, by day, and by time-of-day. It also allows for smart audio that automatically adjusts depending on the ambient store noise.