• by Staff Writers , April 10, 2009

Most Innovative Technology/Platform

The golf-cart mounted Prolink Touch is a touchscreen GPS and informational system for golfers. With constantly updating hole-by-hole information, the device encourages more frequent golfer interaction with the screen, increasing ad impressions. Its fully-interactive data collection screen allows for data mining, such as the opt-in collection of email addresses in order to receive more information about select advertisers.