Commentary

DOOHA Winner: Reuters Times Square2 and TIME Magazine, Time "Person of the Year"

Best Integration with Traditional Media

To promote its Person of the Year issue, Time magazine enabled readers to upload their own photos via mobile devices or a microsite, with the chance of having them displayed in a mock cover on the Reuter's Times Square billboard. Once staffers chose appropriate submissions they were displayed, phographed and emailed back to participants. Over 40,000 images were displayed in Times Square.

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