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Grab The Correct Keywords

In a video interview with Mike Murray at Search Engine Strategies, WebProNews asks about keyword selection. People make the mistake after researching keywords to bid on words as people search on them, though the words don't appear on their Web site. Companies must have a page that supports every keyword.

Another trend Murray discusses centers on whether the domain really influences the keywords for the rankings. "I call it people with their heads in their clouds [and] I'm just going to dream up these words I'd like to have," he says, joking. "They need to come back down to earth and be more practical."

Read the whole story at WebProNews »

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